ALFAPARF MILANO gets back to its roots. italian style, which has always been part of the brand, once again listens to the beat of Italy’s creative heart: Milan, the city in which past, present and future combine.
Drawing on the city’s cultural richness, a creative center where Art, Fashion and Design merge, ALFAPARF MILANO has succeeded in grasping its distinguishing and essential features to offer the most innovative solutions in the hair care sector.
Research, quality and essentiality, craftsmanship and Italian style are the key elements that allow ALFAPARF MILANO to satisfy the five senses, by providing new contents each time.
The A SENSE of NEW Collection 2012 satisfies the constant need to go beyond what we know to continue discovering what is new, attractive, clean, precise and clear. A SENSE of NEW represents a new way to express a subtle sensuality concentrated in the nineteen-nineties in Milan: each aspect embodies two opposing characteristics in the cuts, colors, styling, clothing and settings that are encountered by creating unexpected results. Nothing is overstated, everything has a sense of humanity: technical without being cold, composed without being artificial, just like the ALFAPARF MILANO world.
As happened with the previous collection The 70's, A SENSE of NEW results from the collaboration of ALFAPARF MILANO with IED and a team of hairstylists who have translated international trends identified in proposed hairstyle.